implementation Phase

Ideas are only a part of the equation.  During this phase, we make sure that your vision is realized and that every step of production meets our standard of quality.For print collateral:

  • Files created in CMYK format and at 300 dpi
  • Proof all text content for grammar and spelling
  • Confirm accuracy of all contact information included (i.e. phone numbers, addresses, website addresses)
  • Confirm clear delivery of key message points using both text and graphics or photographs
  • Confirm print layout and file format meets printer specifications
  • Confirm graphic elements and photographs used are at 300 dpi

For website and digital marketing:

  • A navigational architecture implementing usability best practices
  • Propagate all pages with graphics and content
  • Code any technical requirements into the site - including eCommerce functionality and any interactivity
  • Create all the bells and whistles like Flash animations, dynamic menus, and multimedia components
  • Ensure website and application security

Also, during this phase, our Usability Engineer will go through the site to ensure that we have met our internal standards of making the site "dirt simple" to use. Once all of this is completed, we will assign a Quality Assurance resource to inspect the site, making sure that everything works impeccably. We are now ready to enter our Deployment Phase.

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